The PR support Bird Hill provided to the RCRC leadership during the overturn of Roe, enabled the team to speak to the press with grace, on brand, and to a much wider audience than they could have reached on their own.
The organization transformed from missing opportunities in their inbox to leading national news panels and being called upon as a thought leader on reproductive rights in the global press.
ELEVATING REPRODUCTIVE RIGHTS NONPROFIT THOUGHT LEADERS
case study
615 M
Audience reach from 6 months of press placements.
2.6 M
Online views of press placements.
+214%
Increase in social media accounts reached in 60 days.
36
Pieces of press coverage in 6 months.
Feautured in:
Media trained staff and student brand ambassadors who are ready to speak to the press at a moment’s notice.
More than 1,000 new people signed up for their emails.
Clarified messaging, and developed talking points for leadership.
