When the SCOTUS leak of the Roe v. Wade overturn shocked the world, Bird Hill PR was already pitching our client, the Religious Community for Reproductive Rights (RCRC) and their CEO, Rev Katey Zeh who is on a mission to ensure people know it is okay to be religious and pro-choice.
Through media training of their leadership and student ambassadors, rapid response and pro-active press outreach and an engaging social media strategy we positioned RCRC as a leading voice on reproductive rights, elevating their profile on national and global news platforms.
In their weekly newsletter, RCRC shared the press results Bird Hill PR secured for the organization as this public outreach is core to their mission.
Transforming Public Narrative on Reproductive Rights & Faith
case study
615 M
Million Audience Reach From 6 Months of Press Placements.
2.6 M
Online Views Of Press Placements.
36
Pieces Of Press Coverage In 6 Months.
+214 %
Increase In Social Media Accounts Reached In 60 Days.
Press hit highlights:
More than 1,000 new email signups.
Media-trained staff and student ambassadors prepared for press interviews.
Press secured aligned with their mission for public outreach and advocacy.
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Benefits they experienced
“Ricki is extremely responsive, communicative and supportive. She has your back and is the best hype woman. Bird Hill delivered strategic press results which focused on building our community and increasing visibility for our organization. I would highly recommend any nonprofit to work with Bird Hill PR to help you get the word out about your mission.”
MELANIE BUI LARSEN
DIRECTOR OF COMMUNICATIONS
Testimonial
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