Oshun Family Center was fighting to have their voices heard in the press. Prior to working with Bird Hill PR, their pitches to local press outlets went unanswered. Once they hired Bird Hill, PR interview opportunities started popping up every month. After a compelling story about the organization on local CBS News, the organization raised $70,000 overnight in online donations.
Leveraging the news cycle focussed on an issue in which the organization are experts.
The major press hits increased reach to millions of new donors.
With the new influx of funding, they provided free mental healthcare to hundreds and expand to a second city.