International Medical Corps' lifesaving work dates back to 1984 and is well respected in the humanitarian world. Before working with nonprofit pr Bird Hill, this humble organization never hired a PR team, their entire PR strategy was reactive, and their experts did not want to do press interviews. Working together, we implemented a robust media training plan and increased their brand awareness by securing global, national and local press, reinforcing their experts as industry thought leaders.
Eased fundraising efforts through an increase in brand awareness and third-party validation from earned media.
Media trained dozens of staff who are ready to speak to the press at a moment’s notice.
Increased confidence in organizational leadership from the Board of Directors.
Increase in social media accounts reached.
100% of Reels created by Bird Hill went viral
Increase in impressions.
Total audience growth.
$33K Raised on IG for Puerto Rico after Hurricane Fiona - breaking org records
21M accounts reached after Bird Hill coached celebrity supporter to posted an IG "collaboration"