Giving Tuesday is a global movement inspiring generosity. International Medical Corps' Artisan Shop supports communities in crisis by selling handcrafted goods that fund medical aid and economic recovery.
For their Giving Tuesday campaign, Bird Hill PR expanded their audience through a successful influencer campaign, where we positioned the Artisan Shop as a way for supporters to contribute while purchasing handcrafted items with purpose.
Bird Hill handled all elements of the campaign including:
For their Giving Tuesday campaign, Bird Hill PR expanded their audience through a successful influencer campaign, where we positioned the Artisan Shop as a way for supporters to contribute while purchasing handcrafted items with purpose.
Bird Hill handled all elements of the campaign including:
- Identifying brand appropriate influencers
- Development of Influencer creative briefs and talking points
- Securing influencers to participate
- Influencer engagement prior to asks
- Influencer boxes assembled & shipped
- Campaign execution
- Post campaign analytics
Influencers Step Up for Giving Tuesday
case study
78 %
increase in reach within one week
88,752
total campaign impressions
400 %
increase in website visits
Increased Awareness: Showcased the direct impact of the Artisan Shop on vital programs
Engaged New Supporters: Connected with a wider audience through targeted outreach and storytelling
Built Lasting Connections: Transformed interest into ongoing support for global relief efforts
01
02
03
TOP 3 Benefits
"Working with Bird Hill was a game-changer for our 2024 Giving Tuesday campaign. Their team helped us build and execute a strategic social media initiative that leveraged influencers with small to medium followings on Instagram. By coordinating 'unboxing' posts featuring items from our Artisan Shop and incorporating discount codes, we saw a strong lift in reach and engagement—plus an uptick in purchases on our site. Bird Hill’s expertise and collaborative approach made all the difference, and we’re grateful for their partnership in bringing this campaign to life."
JESS SMIT,
SENIOR MANAGER, DIRECT MARKETING
Testimonial
do you want results like these? Connect with us today!
