International Medical Corps' lifesaving work dates back to 1984 and is well respected in the humanitarian world. Before working with Bird Hill PR, the organization never hired a PR team, their entire PR strategy was reactive, and their experts did not want to do press interviews.
Working together, we implemented a robust media training plan and increased their brand awareness through rapid response PR, quickly pitching journalists whenever and wherever disaster struck. This has led to us securing global, national, and local press to position their experts as industry thought leaders.
Bird Hill PR also secured new celebrity and influencer partnerships for the organization, helping to raise funds and awareness of critical humanitarian needs.
Disaster Relief Rapid Response Public Relations.
case study
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Audience Reach From 2024 Earned Media Press Placements
7 M
Online Views of 2024 Press Secured
50
Spokespeople Received Spokesperson & Media Training
21 M
social media accounts reached after Bird Hill coached celeb supporters
$33 K
raised on IG in 24 hours following Hurricane Fiona, breaking records
Press hit highlights:
Eased fundraising efforts through increased brand awareness and third-party validation from earned media.
Recruited new celebrity and influencer ambassadors and leveraged their platform to raise awareness of humanitarian needs and the organization.
Media trained dozens of staff who are ready to speak to the press at a moment’s notice.
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TOP 3 Benefits
“I highly recommend Bird Hill! The head of the firm, Ricki Weisberg, is a superstar PR professional who will help you raise awareness and visibility for your nonprofit. Ricki has been instrumental to International Medical Corps media outreach efforts, resulting in increased media coverage and stories about our work. If you are interested in expanding your PR efforts and media outreach - call Bird Hill!”
REBECCA MILNER
CHIEF ADVANCEMENT OFFICER
Testimonial
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