International Medical Corps' lifesaving work dates back to 1984 and is well respected in the humanitarian world. Before working with nonprofit pr Bird Hill, this humble organization never hired a PR team, their entire PR strategy was reactive, and their experts did not want to do press interviews. Working together, we implemented a robust media training plan and increased their brand awareness by securing global, national and local press, reinforcing their experts as industry thought leaders.
FROM HUMBLE HUMANITARIANS
TO A HOUSEHOLD NAME.
case study
425 M
Audience reach from press placements YTD.
18 M
Online views of press placements.
24
Number of staff members who received media and speaking training
400
Pieces of press coverage YTD.
Feautured in:
Eased fundraising efforts through an increase in brand awareness and third-party validation from earned media.
Media trained dozens of staff who are ready to speak to the press at a moment’s notice.
Increased confidence in organizational leadership from the Board of Directors.
01
02
03
Benefits they experienced
“I highly recommend Bird Hill! The head of the firm, Ricki Weisberg, is a superstar PR professional who will help you raise awareness and visibility for your nonprofit. Ricki has been instrumental to International Medical Corps media outreach efforts, resulting in increased media coverage and stories about our work. If you are interested in expanding your PR efforts and media outreach - call Bird Hill!”
REBECCA MILNER
CHIEF ADVANCEMENT OFFICER
Testimonial
social media results.
Increase in social media accounts reached.
100% of Reels created by Bird Hill went viral
Follower increase.
Increase in impressions.
Total audience growth.
+317%
+10K
+34%
+306%
$33K Raised on IG for Puerto Rico after Hurricane Fiona - breaking org records
21M accounts reached after Bird Hill coached celebrity supporter to posted an IG "collaboration"
