The Heme Foundation was already making strides in the field of genomic profiling when they approached Bird Hill PR. However, their technical messaging wasn't resonating with the wider public. In 2023, the Heme Foundation contacted us for more than just a technical overhaul; they needed a compelling narrative that would connect emotionally with their audience.
Bird Hill PR stepped in, providing messaging support to the Heme Foundation's leadership. We crafted a story that highlighted not only the technical brilliance of the Heme Foundation but also the profound impact it will have on saving lives.
This new messaging emphasized the human stories and global impact beyond the science transforming their outreach efforts and helping them secure funding to move the project to the next stage.
A key component of our collaboration was media training and public speaking preparation for the Executive Director. We ensured he was ready to share their story confidently and compellingly, making his presentations and press interviews more engaging with strong calls to action.
SHAPING STORIES FOR SOCIAL CHANGE
case study
Clarity on messaging and a fresh emotionally charged narrative
Media trained Executive Director, confident with the organizaiton elevator pitch and clear calls to action
Updated copy for the website, transforming from technical terms to communicating the humanized, global impact of their solution
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TOP 3 Benefits
“The team at Bird Hill played a crucial role in helping us develop our brand message and prepare for media interactions. Ricki and Kevin translated our complicated medical terminology into clear and accurate descriptions of our work that donors and supporters could easily understand. Additionally, Ricki provided me with one-on-one coaching on how to represent the Heme Foundation as Executive Director in various media and public forums. Without Bird Hill, we wouldn’t be the organization we are today.”
JONATHAN BARKMAN,
EXECUTIVE DIRECTOR @ HEME FOUNDATION
Testimonial
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