Coffee Chat with Ricki Weisberg, Publicist and CEO of Bird Hill PR

This month, we had the pleasure of chatting with Ricki Weisberg, a publicist and the CEO of Bird Hill Public Relations. This boutique PR agency helps nonprofits and social-good companies working in health, social justice and climate change. Weisberg’s career began in Washington, DC, working as an in-house communications and public relations support for non-profit organizations. That is where Weisberg discovered she loved the challenge of moving people to action through communications.  

When publicist Ricki Weisberg moved back home to Philadelphia after time in Washington, D.C., she moved from in-house communications and public relations for nonprofits to corporate marketing executive in the private sector to help independent companies compete with national chains. In Washington, Weisberg learned that she loved the challenge of moving people to action through communications and, in 2019, she founded Bird Hill Public Relations to work with nonprofits and social-good companies in health, social justice, and climate change.

Here, Weisberg shares a typical schedule, sharing insight and nuggets of wisdom on what’s helped to build strong media relationships and secure placements:

This interview has been lightly edited for clarity.

Walk us through your daily routine. When does it start? End?

• 6:30 a.m.: Wake up
• 7-8:15 a.m.: Help my 8-year-old son prepare for school, including making him breakfast, packing his lunch and a snack and getting him on the bus.
• 8:15 to 9 a.m.: Check all of my journalist source streams for any new stories they are writing that could be relevant for my clients.  
• 9-10 a.m.: Take a walk. I am obsessed with walking in the morning. It makes my day so much more productive. 
• 10 a.m. to 4 p.m.: Work work work! I either work from my home office or walk into town and set up a coffee shop for the day. Work includes client meetings, researching journalists to pitch, writing pitches, pitching, and checking all the usual sources for journalist requests. I also spend time engaging with journalists and prospective clients online. 
• 4-6 p.m.: Mom mode activate! Time to support the kid’s homework, music practice, and chores. Plus, this is when I cook dinner and pick up around the house. 
• 6-8 p.m.: Back to work. Catching up on emails, any new journalist leads post[ed], and closing out any engagement conversations online from earlier. 
• 8-9:30 p.m.: Put kiddo to bed: brushing teeth, reading, and cuddles. My husband and I alternate bedtime, so when it’s not my turn, I use this time to catch up on ‘Real Housewives’—or whatever else I’m binging. 
• 9:30 to 10:30 p.m.: ‘Me’ time before bed. 

How do you invest in your relationships with clients?

Taking the time to listen to my clients is the strongest way I invest in our relationship. My clients can come to me with any struggle they have to reach their goals, and they know I will lend a non-judgemental ear along with solutions to help alleviate their stress.

…

Read the Full Article at PressHook.Com